With one of the world’s largest economies and a burgeoning online presence, Russia holds enormous opportunities for e-marketers. Doing business in Russia, however, requires a unique understanding of Russian consumer behavior, currency, regulations and security.
The perils and promise of Russian e-commerce is the subject of the next installment in Digital River’s E-Commerce Webinar Series: “Decoding Russia’s Online Evolution—Is 2013 the Year to Expand Your E-Commerce Business?” This FREE seminar, to be held Thursday, January 31 at 7:00AM CST and again at 11:00AM CST, is now open for registration.
Led by Julie-Lynn Tikekar, Digital River’s associate director of emerging markets, this webinar, directed at enterprises interested in expanding into online markets, will offer valuable information including:
- Data about Russia’s online revenue potential;
- Practical recommendations for how and when to establish an online presence in Russia;
- An update about the latest developments in Russian online shopping behaviors; and
- Insight into potential legal, logistics and security challenges.
According to a recent report by Morgan Stanley analysts, Russian e-commerce is expected to triple in volume over the next three years, from $12 billion in 2012 to $36 billion by 2015. Many Russians are only now entering the online marketplace. Hard goods, shoes and clothing, software, online and mobile games, and airline travel are just a few of the categories that are expected to surge in the near future.
DigitalRiver’s January 31st webinar is free of charge and open to anyone interested in better understanding and leveraging the digital landscape. The session is part of DigitalRiver’s E-Commerce Webinar Series, geared toward companies searching for new ways to go direct-to-buyer online in order to monetize their products and accelerate sales across multiple channels, devices and geographies.
Space is limited for “Decoding Russia’s Online Evolution—Is 2013 the Year to Expand Your E-Commerce Business?”
Register Now for Jan. 31, 2013, at 7:00AM CST
Register Now for Jan. 31, 2013, at 11:00AM CST